The complete, unbiased guide to every GoHighLevel plan, hidden cost, and usage fee — so you can choose the right tier without surprises.
Three tiers designed to scale alongside your agency or software business.
or ~$80.83/mo billed annually (Save $194)
Solo entrepreneurs, freelancers, small businesses, new agencies (1-2 clients)
or ~$247.50/mo billed annually (Save $594)
Growing marketing agencies, consultants managing multiple clients
or ~$414.17/mo billed annually (Save $994)
Scaling agencies wanting to resell GHL as their own white-labeled SaaS
Solo entrepreneurs, freelancers, small businesses, new agencies (1-2 clients)
Utilize core CRM functionalities to manage deals and visualize the complete sales process.
Construct unlimited landing pages, sales funnels, and websites for a single business entity.
Execute email, SMS, and voice marketing campaigns directly from the platform.
Design advanced "if-this-then-that" automation sequences to nurture leads and streamline daily tasks.
Replace external scheduling tools with integrated calendars and appointment booking features.
Plan and publish posts across major social media platforms using the built-in planner.
Automate reputation management by sending automated review requests to customers.
View all client interactions inside a unified inbox.
Integrate with standard applications like Stripe, Shopify, and Facebook.
Even at $97, the Starter plan doesn't just replace a few tools — it collapses an entire stack. CRM, funnel builder, email marketing, SMS, calendars, social scheduling, reputation management, and a unified inbox all come standard. On top of that, GoHighLevel's built-in AI capabilities — from conversational AI bots to AI-powered content generation — are accessible from day one. Most agencies spend $500-$1,200/month cobbling these together from separate vendors. The Starter plan puts it all under one roof without a massive upfront commitment.
Growing marketing agencies, consultants managing multiple clients
Each client receives an isolated environment containing a dedicated CRM, sales funnels, and data storage. Agencies can onboard unlimited clients without increasing their base plan price.
White-label the entire desktop platform using your agency's logo, domain, and branding. Clients log in to a custom URL and experience your brand identity.
Connect custom integrations and facilitate advanced development projects.
Access advanced reporting capabilities to monitor multi-team or departmental performance.
Recover variable communication expenses from clients without applying a markup.
The $297 Unlimited plan is where the math gets absurd. You're not just getting unlimited client accounts — you're replacing your CRM, funnel builder, email platform, SMS tool, scheduling app, review management software, social planner, course platform, and membership site builder in one subscription. Add in the native AI suite — Voice AI for phone handling, Conversation AI for chat, Reviews AI for reputation, and Content AI for copy — and you're eliminating tools that would individually cost thousands per month. Two clients on retainer covers the entire platform. Every client after that is pure margin.
Scaling agencies wanting to resell GHL as their own white-labeled SaaS
Use the SaaS Configurator to build custom feature sets and pricing tiers (e.g., Basic, Pro, Premium). The system automatically provisions new client accounts upon successful checkout.
Integrate Stripe to charge clients monthly or annually for software access automatically.
Mark up the cost of usage-based services. Purchase SMS segments at wholesale rates and resell them to clients at a profit, creating an entirely new revenue center.
Test variations of funnels, landing pages, and websites to optimize conversion rates.
Automate inbound and outbound conversations using integrated AI tools.
Deploy pre-built "Snapshots" to onboard new clients rapidly.
The $497 SaaS Pro plan doesn't just give you software — it turns you into a software company. Everything from the Unlimited tier is here, plus you can repackage the entire platform (CRM, funnels, AI bots, automation, communications — all of it) under your own brand and sell it at whatever price you set. The built-in AI capabilities become your AI capabilities. Rebilling lets you profit on every SMS, email, and AI interaction your clients generate. Most SaaS businesses require millions in development. This one requires $497 and a Stripe account.
A detailed look at what's included in each plan.
| Feature | Starter$97/mo | Unlimited$297/mo | SaaS Pro$497/mo |
|---|---|---|---|
| Sub-Accounts (Clients) | Up to 3 | Unlimited | Unlimited |
| CRM & Pipelines | |||
| Funnels & Websites | Unlimited | Unlimited | Unlimited |
| Branded Desktop App | |||
| API Access | Standard | Basic | Advanced / SaaS |
| Sell Software (SaaS Mode) | |||
| Automated Client Billing | |||
| Rebilling Usage (with Markup) | |||
| Rebilling Usage (no Markup) | |||
| A/B Split Testing | |||
| AI Conversational Bot | |||
| White-Label Mobile App | Add-on | ||
| Sub-account Templating |
Transparent usage-based fees that apply beyond the base subscription. Not hidden — just pay-as-you-go.
Consolidating these services into a single platform saves agencies hundreds of dollars while centralizing customer data.
| Tool Category | Leading Competitor | Est. Monthly Cost | GHL Unlimited |
|---|---|---|---|
| CRM / Email Marketing | ActiveCampaign | $79 - $149 | |
| Funnel Builder | ClickFunnels | $97 - $297 | |
| Scheduling | Calendly | $12 - $20 | |
| Reviews & Messaging | Podium | $249 - $449 | |
| Courses/Memberships | Kajabi | $119 - $319 | |
| Total (Separate Tools) | $556 - $1,234+ | $297/month | |
To calculate the true GoHighLevel cost, combine the base subscription with estimated usage fees.
Freelancer or solo entrepreneur
Growing agency managing multiple clients
SaaS reseller with dozens of clients
Pay upfront and get 17% off — equivalent to two free months of service per year.
Free Months Per Year
17% savings on annual billing
| Plan | Monthly | Annual (Billed Once) | Effective /mo | You Save |
|---|---|---|---|---|
| Agency Starter | $97/mo | $970 | ~$80.83 | $194 |
| Agency Unlimited | $297/mo | $2,970 | ~$247.50 | $594 |
| Agency Pro (SaaS Mode) | $497/mo | $4,970 | ~$414.17 | $994 |
Note: The annual discount applies strictly to the base subscription. Usage-based LC Phone and LC Email fees process continuously regardless of billing cycle.
Select the optimal GoHighLevel tier based on your client volume and long-term business model.
$97/mo
$297/mo
$497/mo
The GoHighLevel pricing structure delivers exceptional value by converging dozens of marketing tools into a unified, high-performance ecosystem. Solo operators start at $97, growing agencies scale at $297, and visionary marketers unlock SaaS revenue at $497.
No credit card required. Cancel anytime.
Common questions about GoHighLevel pricing, plans, and billing.